What is Waffy
Every deal has two sides. One side has the money; the other side has the goods or service. Neither wants to go first. Waffy sits in the middle.
The problem Waffy solves
When two parties in a transaction don't fully know each other, the deal gets stuck. The buyer won't pay until they know delivery will happen. The seller won't deliver until they know payment is real. Without something in the middle, both sides are exposed.
This tension exists in every industry — marketplaces, service platforms, agencies, brokerages, high-value goods. The bigger the transaction, the harder it is to move first.
What Waffy does
The buyer pays Waffy, not the seller. Waffy holds the funds. The seller delivers. Your platform confirms delivery. Only then does Waffy release the money to the seller.
Neither side has to trust the other. Your platform doesn't have to hold or move money. Waffy handles the escrow, the payment collection, and the payout — your team just tells Waffy when delivery is done.
Who this is useful for
Any business whose transactions involve two or more parties who need a neutral third party to hold funds until the deal is complete:
- Marketplaces where the platform doesn't own what's being sold
- Service platforms where payment releases after work is accepted
- Agencies running staged projects, paid milestone by milestone
- Brokers connecting buyers and sellers across high-value transactions
- Any flow where two sides need to move at the same time without taking on each other's risk
If trust between parties is what's slowing down your transactions, Waffy removes that friction.
What if something goes wrong?
Your platform controls confirmation. If delivery doesn't happen, your team marks it as rejected and sends a settlement request returning the funds to the buyer — Waffy executes it. The full flow is covered in How the money moves.
Next
- Waffy products — three ways to connect to Waffy. Pick the one that fits.
- How it works — the full flow, step by step, in plain language.